1. Recruit people with a mission: look for the types of people to work with who know what they want and are willing to go after it.
3. Remember who your audience is: remember the people who you're targeting with this story and make it pertain to their interests.
4. Be aware of the tools available to you: think about all the ways you can get your story out to the public, whether it's through a blog, social media tools, etc.
5. Don't be afraid to ask the tough questions: just because you're not a traditional journalist doesn't mean you can provide important information, which sometimes requires digging deep to get the information you're looking for.
6. Conduct yourself in a professional manner: always be up front about being a reporter and be courteous.
7. Be thorough!: reporting starts with fact checking, double-check everything! Gather all the information you can about a story and always look for both sides.
8. Be objective and fair: writing a story is not about your own opinions or views about a story. Be sure to present both sides, especially if the story is issue-based or controversial. Remember, it's what the people in your story have to say.
9. Use social media to "spread the gospel" about your story: you don't have to rely on traditional marketing tools. Promote your story through Facebook and Twitter, just get the word out, and your audience will follow.
10. Find a community of storytellers to share ideas and suggestions with: get plugged in, whether it's through a group on Facebook or some other social networking site, and encourage each other and promote each other's work.
No comments:
Post a Comment