March 4, 2010

Have your cake and eat it too

by Brynne Tuggle


"Forget about the blender, because that's where the true loves comes in baking, you gotta put your hands in it."

That’s the motto of Annette Council, owner of Sweet Neecy cakes, a new business in Chapel Hill, North Carolina. Council is one of eight children of the famous “Mama Dip”, and she says cooking and baking is in the family blood. So Council decided to spread her wings and try out her hand at her own business. Her idea? Cake mixes that taste home made. Council says she started out making cupcakes, but soon realized she could give the power back to the people to create their own great tasting cakes, and in just three minutes.

The cake mixes come in three flavors and have everything you need except eggs, butter and milk and any other ingredients you want in there. Just mix it up, and you have a cake that tastes just like momma made. Sweet Neecy also provides dozens of recipes to make different cakes with the three mixes.

And the business is taking off. Already, Council has gotten into Weaver Street Market in Carrboro, and some Whole Foods stores across the state. Her goal is to get into more stores in North Carolina, across the country and even overseas. She has a global mission to give busy moms, career people, and boyfriends trying to impress their girlfriends the ability to make a delicious cake that tastes like it’s made from scratch.

Check out Sweet Neecy’s Web site here to find out where you can purchase your own cake mix and find dozens of recipes to make some yummy cakes.

Photo and story credit: Brynne Tuggle

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